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As the Co-Founder and Chief Operating Officer of Avanti Senior Living, Alford is passionate about empowering older adults through endless choices, state-of-the-art technology, sophisticated living, and exceptional care and wellness. Alford embraces the “disruptive theory”, challenging the status quo with her improvements to senior living, and the workplace environment.
As one of senior living’s most respected innovators, Alford draws from nearly 20 years of experience in the industry to forge transforming practices and perceptions for senior living. Her passion is creating a culture of empowerment and pride for the people she serves. Prior to Avanti, Alford served as COO of one of the largest assisted living companies in the industry. She was responsible for market research, sales and marketing and business management. She oversaw the full range of operations, including human resources, information technology, budget management, customer service, government relations, and risk management. In addition, she managed the legal direction of 32 communities across 10 states with annual revenues of more than $100M.
Alford is actively involved in disrupting the industry and is a frequent speaker and panelist. She has a passion for inspiring women to achieve and be the best they can be!